OVERVIEW

People love our Spotify AI DJ, but just how much do they love it? Well, we took to social to find out. This year for Valentine’s Day we featured the voice behind our AI DJ reading some of our users’ comments to give them the connection they desired. We looked for comments of people saying they fell in love with their DJ and shot a video in partnership with Refinery29 Unbothered where X (the voice behind the DJ) read them aloud and reacted.

MY ROLE

CAMPAIGN MANAGER: I was responsible for coming up with the idea and executing it end to end. I created the brief, worked with partners at Refinery29 Unbothered and managed the social strategy.

SOCIAL ROLLOUT & CONTENT CALENDAR: Once the idea was locked, I created the run of show and all of the content we were planning to publish on our socials.

CONTENT PRODUCTION: Was the onsite and post-producer for the video. Worked with videographers and editors to deliver.

COMMUNITY MANAGEMENT: Engaged with the community throughout the project, including finding the tweets to feature in the video.

SOCIAL LISTENING & ANALYTICS: Following the activation, I was responsible for delivering a report with social analytics and listening. This would help shape our approach for future campaigns.